Wednesday, 21. July 2010
When you’re working in retail, it’s really important to listen to your customers and to keep a watching brief on the world around you. With ever more discerning customers, and increasing competition, it’s no longer good enough to keep on offering “same-old, same-old”, and to that end I often wile away an hour or two just browsing around to look for inspiration and ideas. Every now and again, I see something that really makes me go “Wow!” and even if it’s not directly relevant, it can still feed into my thoughts and ideas for the future.
I thought you might be interested to see a couple of the ones that I’ve loved lately – and I’d be really interested to hear your comments too:-
Firstly, at the beginning of the year I heard about Anthroplogie, a new arrival in London from the US – it’s on Regent Street and it’s well worth a visit if you get the chance. You can see the website at www.anthropologie.eu, it’s a good site, but I think that the shop is much better. In an earlier blog http://www.retailthoughts.com/2010/06/experience-versus-ease/ I talked about the trends for the retail experience and how customers expect more these days. In my humble opinion, the Anthropologie store is showcasing the future of retailing – a well thought out layout, eclectic and inspirational products, display props that look like they could be in your home and an interior that amuses as well as delivering the unexpected. From a huge narwhal in the basement, to a plant wall fed with rainwater from the roof, shopping there was an experience and I want to go back, just to see how it’s moved on. Oh, and in the midst of all of this, they haven’t overlooked one of the most important things – service, my purchases were wrapped and presented with a smile – what a great shop.
Now on to one I’ve read about, but I haven’t actually visited so I’d love to hear from someone who has. It’s a fine perfumery which has opened in Mayfair and I saw a review about it on Daily Candy http://www.dailycandy.com/london/article/83659/Avery-Fine-Perfumery-Opens , there’s a photo on there if you want to have a look. They’ve managed to create a buzz about their new store through the use of innovative and interactive interiors, a refreshing change for a perfumery. Their website is at http://www.averylondon.com – a handy tip is that you need to click on one of the blobs to navigate through the site – great design but not as user friendly as it could be.
I realise that these are both high end stores, but, in my opinion, these stores are the next distillation down from the “haute couture” style of shopfits, so there will be a ripple effect into more mainstream retailing as well – so it’s something we should all be thinking about.
Over to you then…any comments on my thoughts or nominations of your own???